We’re sure that at some point within the last few years you’ve heard the term personal branding. Maybe you know exactly what it is, maybe you have an idea, and maybe you’re still trying to figure it out. Either way, you’re in for a treat.
Our post today explores personal branding and gives you some valuable tips on how you can get started on or continue to build your brand, especially within your professional career.
Let’s kick-start our journey by defining personal branding and take it from there.
What is Personal Branding?
The short version of defining personal branding is that your brand is you. Who you are and what you do shapes your personal brand.
Think about all your skills, talents, likes, and dislikes. Put those together with the professional experience you have. Then, proceed to share all of this with the world, both online and offline, and there you have your personal brand. How you choose to share this with the world also adds to your personal brand.
Your personal brand showcases what you stand for along with the values you uphold as well as the great value you bring to this world in your own unique way. No personal brand is the same, and that’s the beauty of personal branding.
Your authenticity in the way you share with your audience, along with the value that you bring through your unique experiences, all come together to make your personal brand.
Why Should I Develop a Personal Brand?
Building a personal brand isn’t mandatory, it has proven to be of so much value to everyone who chooses to do so. So, if you’re wondering why you should build your own personal brand, we have a few reasons below:
Personal Branding Highlights Your Talents
Everyone’s professional experience is unique and with that comes the opportunity to share what you’ve learned with the rest of the world. There’s always a solution to a problem, and you might just be the answer to someone’s unanswered question.
Having a personal brand allows you to share your gifts and talents with the world in your own unique way. It also allows you to showcase all that you have to offer, it allows you to increase your authority within your chosen field.
It Builds Your Self-Confidence and Self-Awareness
Sometimes our insecurities and fears block us from being our most authentic selves and showing the world what we have to offer. Developing your personal brand gives you a platform to talk about and show what really matters to you.
In developing your brand, you determine what is showcased and what isn’t. You’re in control of how your talents and experience are shared.
Personal Branding Build Relationships
Personal branding helps you to form and build a community of like-minded or interested people. Having a social media presence, for example, comes in very handy in this case.
Sharing in this manner allows you to reach so many people in a concise space of time. It also helps to establish a level of trust in you as a brand and also as a person.
You Attract New Opportunities
If no one knows what you can do, then there’s no way that new opportunities can come to you. To solve this problem, the best thing to do is talk about what you can do. You can think of it as selling yourself in a unique way that sets you apart from the rest.
When you’re able to attract new and meaningful opportunities through personal branding, it means that what you’re doing is relevant and relatable, and people find value in what you have to offer.
Getting Started with Personal Branding
Get started today in building or further developing your personal brand by following these tips:
Answer these questions…
What am I best known for? What are my best attributes?
After answering these questions honestly, you should have a good idea of what your skills are as well as what you can and can’t do. You’ll also discover what drives or motivates you. From there, it’s best to write down everything so that you can begin to make a plan and develop a strategy. This brings us to our next point.
What are the resources I have access to?
You can start with your human resources. Find out what those closest to you have to say about you. When you develop a personal brand, it stands out in the mind of others. Whatever makes you memorable is what counts.
Next, consider the social and other platforms relevant to what you offer and learn how to use them to your advantage. Additionally, there are those who enjoy being in the spotlight, while others do not. If you do, then lots of video content can do you well. If you don’t, then consider writing or other avenues.
What’s my ‘why’?
Why do you love to do everything that you do? Not many people know why they do what they do. This is an important step in building your personal brand. Figuring out ‘your why’ can truly make a big and positive difference.
Other points to take note of:
- Be authentic
- Have a consistent message
- Keep learning and keep growing
C'est une enveloppe !
We hope you learned something new or a little more about personal branding and its importance. Get going; you won’t regret developing a personal brand for yourself.
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Our team of professionals is always ready to assist 24/7, 365 days a year. Contact us today to let us to get started.