How to Grow Your Brand with Interpreting: The Value of Language Services
Many SMEs and corporate giants have expanded their operations to international markets to increase profitability. And with international markets comes different languages and cultures. As a result, the need for interpretation services becomes inevitable as businesses seek growth. But even if you have no plans to expand into international markets, we live in a multilingual world with over 7,000 languages. So, at one point or another, you might want to consider to grow your brand with interpreting.
In this post, we explore the benefits of using interpretation services to support your growing business.
How to Grow Your Brand with Interpreting
Not everyone can speak English and those that can may still prefer to use their native language in certain situations.
A language interpreter can be useful during:
- Meetings with international clients and team members
- Customer service interactions
- International mergers and acquisitions
For situations like these, having a corporate interpreter or an interpretation service on speed dial has a host of benefits.
1. Boosting Global Expansion
Interpretation services can help you expand your business into global markets while breaking through language barriers. Your interpreter can communicate your company’s mission and selling points to potential partners, clients, and customers. They can also support your marketing team through podcast and video interpretation.
By using an interpreter you can create messages specifically tailored to the needs of the new target market. For example, if you want to sell to Spanish customers, you can get an interpreter to recreate any marketing materials that involve speech.
2. Improving Business Credibility
Having an interpretation service on retainer will give your credibility an instant boost. It also improves your overall industry terminology. International clients will appreciate that your company can communicate in their language through a qualified interpreter, making the interaction easier for them.
Your clients may not need interpretation services straight away. But knowing that you offer these services to facilitate global communication will be enough to give you a competitive advantage.
Having a language interpreter will show clients that you are willing to go the extra mile for them.
3. Supporting Bilingual Employees
Every company usually has one or two bilingual employees who are requested to perform translation services. And often, this isn’t part of their job description, giving them additional work to complete.
Having an on-site interpreter will put an end to this and allow them to focus on their main tasks instead of communication barriers and a different language. So instead of bothering an employee, let a professional interpreter handle your corporate communication.
4. Improving Customer Experience
Customer experience and services are an integral part of any business. Whether you’re selling products or services, your customers are bound to have questions or complaints. People like to speak in their home language. So, if you have clients or customers in other countries, it’s important they have the option to connect with you in their own language through language services.
Being able to speak in their native tongue will put their mind at ease and help them communicate their problem or question more effectively. It will also help them relate to your business on a personal level as they feel like you’re speaking the same language.
5. Improving Your Marketing
A language interpreter doesn’t just know another language. They’re also aware of cultural nuances. Having this knowledge will allow you to tailor your marketing material and messaging to your target audience. Your customers will appreciate your company’s effort to meet cultural norms.
Ready to Grow Your Brand with Interpreting?
Having professional language services on hand can help improve the overall communication within your business.
It is always best to have another set of eyes on any piece of communication or documentation. Professional interpreters can be an extra set of eyes that ensures your communication is accurate and effective.
Day BPO offers both real-time and on-demand interpreters and other language services to fit your interpretation needs. You can request interpretation in any language at any time and a professional interpreter will handle it for you.