Did you know that almost a third of all small businesses outsource at least some of their non-core operations? But what are the best small business services you should consider outsourcing if you’re ready to start investing in BPO?
Outsourcing is when one organization delegates some of its functions to an external service provider instead of handling them in-house. Business Process Outsourcing (BPO) allows companies to get more done and trust that professionals handle their outsourced tasks without growing their in-house teams.
Processes to Outsource to Start Investing in BPO
An external marketing firm can help you grow your business efficiently and effectively. They can work on your ad designs, fine-tune your content, and manage your social media. Once these non-core functions are off your plate, it frees up time to focus on core functions to help your business grow even more. In addition to being skilled in the marketing industry, these professionals can also assist you with new strategies and creative ideas that you might have had access to with outsourcing.
It’s not uncommon to see virtual assistants operating within large organizations anymore. A VA can typically handle most administrative tasks, including email and social media management. Hiring a VA is also one of the least expensive routes to outsourcing. However, you can expect to pay more for experienced virtual assistants and those specializing in a particular business area.
Many companies don’t have the in-house expertise or skills to effectively run marketing campaigns and set up funnels to help close more deals. But when you outsource this service, you’re investing in professional results by delegating the function to skilled service providers that know how to bring in more business.
Market research is no easy feat, especially if you don’t have experienced research analysts on your team. In fact, it’s one of the first small business services you should consider outsourcing! Small businesses that need to learn more about their customers or their industry as a whole for the sake of expansion need to ensure they’re doing thorough research. Instead of spending weeks creating surveys to learn more about consumer behavior, you can turn to outsourced business services to help you get it done in the shortest time possible. As an added benefit, you might also find that the firm has access to more resources to help your small business gain even more insights.
Are You Ready to Start Investing in BPO?