Everyone loves when you speak their language … literally. When it comes to providing customer support, it is no different. Providing multilingual customer support is an essential requirement, especially if you want your company’s customer base to expand.
In this Day BPO blog post, we’ll look at the importance of multilingual support, develop a better understanding of what multilingual support is, and some of the ways multilingual support benefits your business.
Let’s get right into it
What is Customer Support?
There’s no going around the fact that customers need support, no matter the type of products or services you provide. Support for your customer can be provided in many ways. Some of the more common forms are over the phone, through chat, via email, and over social media. The main aim of providing customer support is to help your customers solve their problems.
With this in mind, we can define customer support as a team that provides help to customers who may have trouble or need help with any of the products or services that the company provides.
It’s quite important to be keen on the fact that customer support is a type of customer service. This means that the terms should not be used interchangeably. Customer support does exactly what the term says; it is geared towards supporting customers and solving any problems or difficulties they may be facing.
We can look at it in this way; no matter the type of business you are in, your customers require customer service. However, not all businesses need to provide customer support. We can safely say that customer support helps solve any technical issues your customers encounter.
So, what is Multilingual Customer Support?
Now that we have a deeper understanding of what customer support is, we’re now able to define what multilingual customer support is in a better way.
When it comes to offering multilingual customer support, we mean that the services and products offered are provided in the native language of your customers no matter: their preferred or native language, their culture or their location. The key factor in providing this type of customer support has everything to do with accessibility.
As mentioned earlier, providing multilingual customer support is no different from providing customer support. Therefore, the services your business provides still stretch across as many platforms as possible and through as many mediums as possible as well. What makes multilingual customer support so great is contained in its name. There is provision for a multitude of languages to support a multitude of customers.
Four Benefits of Providing Multilingual Customer Support
There are so many benefits included in providing multilingual customer support. Below we’ll go through a few of them in more detail.
#1 – Improves Accessibility for Your International Client
Believe it or not, English is not the most widely spoken native language. In fact, there are approximately 6 billion people in the world who are non-native English speakers. Statistics like this one alone should be enough to show how beneficial it is to provide multilingual customer support.
In recent times, businesses, companies, and other organizations have come to the realization that offering their products and services on a global scale is now a necessity.
That said, providing multilingual customer support will undoubtedly bring greater access to customers who speak a different language from yours. It is always important to keep in mind that people love to do business in their native language.
#2 – You Gain a Competitive Edge
Your business automatically gets a competitive edge over others by providing multilingual customer service. In addition to this, the loyalty of your customers is boosted, and in the long run, they may even bring in more business for you by referring others.
Furthermore, when doing business in a saturated market, having a differentiating factor does help to set you apart from and maybe even above the rest. To go even further, providing multilingual customer support also allows you to cut out your own segment of the market. You may very well be able to niche down and build an even stronger brand for your business.
#3 – Your Customer Satisfaction Rating Enhances
There’s no business without customers. That said, keeping your customers happy and satisfied is a must. It gets even better when they are provided with the best support you can give in their own language.
Of course, a ripple effect results in your customers becoming long-term buyers and ambassadors for your business. They want to be associated with what you do and what your business stands for.
#4 – Brands Develop a Broader Customer Base
The more deliberate you are as a business in accommodating your customers, the better it is for you to scale and grow your business. Speaking your customers’ language means that you can penetrate foreign markets. The result is a deeper trust in your business from your customers and its ability to cater to their needs in a more wholesome and deliberate way.
Naturally, your business sales also get a boost because everyone, no matter the language they speak, the part of their world, or the culture they are part of.
Offering multilingual customer support is also a great marketing strategy to implement for your business’s overall growth and success.
Wrapping Up Multilingual Customer Support
Multilingual customer support, in our conclusion, should be a staple in any customer-facing business or organization. There are so many benefits for both you and the customer. It allows your customers to trust your business to help solve their problems with ease and greater accessibility no matter the language they speak or where they are in the world.
The support you provide isn’t limited to one platform or medium, and of course, it fosters growth for your business and strengthens your customers’ loyalty. At Day BPO, we believe in the importance of providing multilingual customer support. That is why we provide all our services in every language. Our team of professionals is available 24/7 to help you get started.